Dr. Kotter talks about how to win over both hearts and minds in his book The Heart of Change. In Dr. Kotter's 8 Step Process winning hearts and minds is an essential part of business thinking and a way to change behavior in an organizational or a cultural change. The emotions of business must play an important role to change behavior to achieve the significant change projects. Getting to the business heart is something that many people miss. Listen as Dr. Kotter gives some business tips to gain the spirit of change.